We do newsletters and Variable Data Mailers. Design, print, and mail your company newsletter through The Village Printer. Make your day easier by depending on us. Create custom postcards, sale coupons, and flyers to expose your company to the public. Develop effective marketing strategies that suite your business plan.
Variable Data Printing (VDP) - on-demand printing in which the elements, both text and image, can be changed or customized on each piece of direct mail. Personalized marketing campaigns have the potential to double even triple the response rates.
More Info about Direct Mailing as a Marketing Tool
According to The Direct Marketing Association’s 2010 Response Rate Report, and as reported by Marketing Powers Activate, "direct mail and e-mail remain the most commonly used media by direct marketers, with more than half using each."
According to the 2010 report, which analyzes and presents 2009 data and findings:
Direct marketing accounted for 54.3% of all ad expenditures with marketers spending $149.3 billion on this channel. The response rate for a letter-sized direct mail piece was 3.42% for a house list and 1.38% for a prospect list. This compares with 2005 response rates of 3.33% and 1.71%, respectively.
"One reason why direct mail continues to be a go-to strategy for direct marketers is that improvements in printing and database technology as well as analytics have allowed direct mail and other offline media to deliver consistent response rates."